The Problem With Traditional Digital Marketing
Industry averages tell you nothing. "22% email open rate for B2B software" combines everything from solo consultants to Fortune 500. Meaningless statistical noise.
Traditional agencies charge per asset. Want 5 headline variations? $1,500. Need 8 banner sizes? $2,400. So testing doesn't happen.
LinkedIn against LinkedIn benchmarks. Email against email benchmarks. Nobody shows you how channels lift each other.
Cadence B2B transforms campaign performance through four integrated technologies that create compound advantages traditional agencies simply cannot replicate.
- Pattern recognition that finds campaigns "rhyming" with yours across a variety of dimensions—not generic industry averages.
- Multi-LLM orchestration that applies pattern insights through strategic AI—guided by 25+ years of marketing expertise.
- Creative asset generation at impossible scale with unlimited variations across all formats.
- Campaign orchestration and performance intelligence that deploys across channels and feeds learning back into the system.
A full-stack marketing intelligence platform
Rhymesourcing™
Instead of meaningless benchmarks, get insights from contextually similar campaigns while maintaining complete privacy protection.
Cadence Intelligence™
The best AI model for each task (Claude, GPT-4, Gemini), validated by human experts, delivering strategic recommendations in days.
Resonance Studio™
Test 10 headline variations for the cost of creating 1. No itemized charges. No barriers to optimization.
Analysis & optimization
We deploy campaigns, measure performance, and feed data back into Rhymesourcing™—improving pattern recognition with every execution.
FAQs
What is Cadence B2B?
Cadence B2B is an AI-native marketing intelligence firm that helps agencies and brands optimize B2B campaign performance through four proprietary technologies: Rhymesourcing™ (pattern recognition), Cadence Intelligence™ (strategic AI), Resonance Studio™ (creative generation), and Velocity Engine (campaign orchestration and analytics).
We transform how campaigns are planned, executed, and optimized through multi-dimensional pattern recognition that finds campaigns similar to yours—not generic industry benchmarks—and applies those insights through AI-powered execution. All while maintaining complete privacy protection.
How is Cadence B2B different from traditional marketing agencies?
Four key differences:
- Zero media markup – We pass media costs through at exactly what platforms charge. Complete transparency. We profit from strategic value, not hidden margins.
- Unlimited creative testing – Traditional agencies charge per asset ($1,500 for 5 headline variations, $2,400 for banner sizes). We include unlimited variations in our strategic engagements. Test 10 headlines for the cost of creating 1.
- Pattern-based intelligence – Instead of generic industry benchmarks, we use multi-dimensional pattern recognition to find campaigns structurally similar to yours. You get contextually relevant insights, not meaningless statistical averages.
- Compound learning architecture – Every campaign contributes to our pattern database (anonymized), making insights smarter for everyone. The intelligence compounds continuously.
Who is Cadence B2B for?
We serve two primary audiences:
For Marketing Agencies:
- Traditional digital agencies looking to add AI-native capabilities
- Agencies managing $15K+ B2B campaigns
- Agencies wanting white-label partnerships or transparent “Powered by” relationships
- Agencies seeking 40-50% margins without media markup conflicts
For B2B Brands:
- Mid-market to enterprise B2B companies
- Tech, SaaS, professional services, manufacturing, healthcare IT
- Marketing teams frustrated with generic benchmarks and expensive testing
- Companies wanting complete transparency in media spend
How does the white-label partnership work?
You have two options:
Option 1: White-Label (Fully Invisible)
- We work completely behind the scenes
- You maintain 100% of client relationship
- Your branding on all deliverables
- Clients never know we’re involved
- You position as your own capabilities
Option 2: Transparent / “Powered by Rhymesourcing™”
- You acknowledge partnership
- Leverage our brand and technology credibility
- Position as strategic advantage
- Some clients prefer knowing AI is involved
- “We partner with Cadence B2B for AI-native execution”
Your choice. Many agencies start white-label and transition to transparent as they see results.
Can you handle all marketing channels?
Yes. We support all major B2B marketing channels:
Paid Media:
- LinkedIn Advertising (Sponsored Content, InMail, Display)
- Google Ads (Search, Display, YouTube)
- Programmatic Display & Native
- Connected TV (CTV) and OTT
- Digital Out-of-Home (DOOH)
- Audio (Programmatic, Podcast, Streaming Music)
- Retargeting across platforms
Owned/Earned:
- Email Marketing & Nurture Campaigns
- Landing Pages & Conversion Optimization
- Content Marketing & SEO
- Social Media Organic
Integration & Analytics:
- Marketing Automation (HubSpot, Marketo, Pardot, etc.)
- CRM Integration
- Multi-touch Attribution
- Analytics & Reporting Dashboards
We optimize how channels work together, not just individually.
Do we need historical performance data?
No. Zero historical data required.
This is one of the biggest advantages for agencies. Traditional optimization requires extensive historical performance data—but many clients don’t share detailed metrics or give qualitative feedback like “went well” instead of hard numbers.
Rhymesourcing™ is different:
We use multi-dimensional pattern recognition to find campaigns structurally similar to yours based on:
- Audience characteristics and targeting approach
- Campaign objectives and context
- Message strategy and positioning
- Channel mix and execution approach
What you provide:
- Campaign brief (audience, objectives, messaging, channels)
- Creative guidelines and brand voice
- Budget parameters
What we provide:
- Pattern-based optimization recommendations
- Strategic guidance informed by similar campaigns
- Creative variations that test proven approaches
- Results from day one
Your client’s “soft” feedback is fine. We’re not dependent on their historical data because we’re bringing pattern intelligence to the table.
As you run campaigns with us: Your performance data (anonymized) contributes to our pattern database, making the system smarter for everyone. But you don’t need historical data to start.
What does "AI-native" mean?
AI-native means we built our entire platform from the ground up with AI as the core architecture, not as an add-on to existing processes.
What this means practically:
- Multi-LLM orchestration (we use Claude, GPT-4, Gemini—the best AI for each task)
- AI-powered pattern recognition methodology
- Automated creative generation at scale
- Real-time optimization recommendations
What this doesn’t mean:
- We’re not just using ChatGPT for copywriting
- We’re not bolting AI onto traditional agency processes
- Human expertise validates every AI output (25+ years of B2B marketing experience)
How does the multi-LLM orchestration work?
We don’t rely on a single AI model. Different Large Language Models excel at different tasks, so we strategically select the optimal AI for each function:
- Claude models → Strategic thinking and nuanced content development
- GPT-4 → Creative variations and alternative approaches
- Gemini → Data analysis and statistical pattern recognition
- Specialized models → Task-optimized AI for specific content types (Mistral, Llama, Grok, etc.)
Why this matters:
- Best performance for each task (not one-size-fits-all)
- Vendor independence (not locked into one AI provider)
- Cost optimization (different models have different pricing)
- Future-proof (can integrate new models as they emerge)
- Redundancy (no single point of failure)
All AI outputs are validated by human marketing experts before delivery.
Is my data secure? What about privacy?
Absolutely. Privacy and security are core to our architecture.
Data protection:
- All campaign data is anonymized before contributing to pattern intelligence
- Only performance patterns are extracted, never actual content or competitive details
- PII sanitization ensures client confidentiality
- Enterprise-grade security on 100% AWS infrastructure
What we never share:
- ❌ Actual email content or creative assets
- ❌ Specific company performance metrics
- ❌ Individual campaign ROI or conversion data
- ❌ Customer lists or contact information
- ❌ Proprietary business strategies or positioning
- ❌ Competitive intelligence about specific companies
What we extract (anonymously):
- ✓ Structural performance patterns (anonymized)
- ✓ Statistical performance ranges (aggregated)
- ✓ Optimization opportunity indicators (generalized)
You benefit from pattern intelligence without exposing competitive information.
Do you markup media costs?
We pass media costs through at exactly what platforms charge. Complete transparency down to the invoice level.
Why this matters:
- Traditional agencies mark up media 10-30%, creating incentives to increase spend
- We profit from strategic value and results, not bigger budgets
- Perfect alignment with client interests
- You see true cost optimization opportunities (CPC, CPM, CPA)
How we make money: Value-based pricing for strategic intelligence, creative execution, and campaign orchestration. Not hidden margins on media spend.
Where is your infrastructure hosted?
100% on Amazon Web Services (AWS).
Why this matters:
- Enterprise-grade security and reliability
- Scalable infrastructure that grows with demand
- SOC 2 Type II compliance framework
- GDPR and CCPA compliant data handling
- 99.99% uptime SLA
Our AWS services:
- Amazon S3 (data storage)
- Amazon RDS/DynamoDB (databases)
- AWS Lambda (serverless compute)
- Amazon SageMaker (ML platform)
- Amazon Bedrock (multi-LLM access)
- AWS IAM, KMS, CloudTrail (security)
AI-agnostic approach: While we run on AWS infrastructure, we use the best AI model for each task (Claude, GPT-4, Gemini, etc.) through multi-LLM orchestration.
How do we get started?
Three simple steps:
Step 1: Schedule Consultation (30 minutes)
- Tell us about your campaign or portfolio
- We explain how our technologies apply
- Determine if we’re a good fit
- Schedule a Consultation
Step 2: Campaign Briefing & Analysis (Week 1)
- Provide campaign details and objectives
- We run analysis to identify potential pattern-based optimization opportunities
- Present approach recommendations
Step 3: Decide on Engagement (Week 2)
- Define scope and timeline
- Kick off campaign work
- See results in 10-14 days
No long-term contracts required. Start with one campaign, scale from there.